While desktop fonts are loaded onto an individual computer so they can be used in word processors and other applications, web fonts are stored online and downloaded by browsers. Where do you go to find the best fonts for email marketing? Before you jump in, you need to understand the limits. So, what is possible with fonts and email? This guide will walk you through the basics, including opportunities and roadblocks when you’re trying to find the best fonts for email campaigns.
If you’re not careful, you could end up with an ugly-looking, unreadable campaign because your font isn’t supported and an email client decided to choose one for you. Email developers and designers can’t pick just any font and expect it to render perfectly with every mailbox provider. There are many factors to consider: readability, branding, audience preference, and email client limitations. But what are the best fonts for email marketers to use? Font choice is an essential part of nearly any design project, and fonts play an important role in the email experience.
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